PR Writing

Disclaimer: All content in this section are mockups

At the beginning of the semester, each student group (PR agency) was given a region in New York as a client. I was a part of the organization MSSN representing the Finger Lakes Region.

Using our compiled research, our agency created this campaign to convince those at I ♡ NY that this campaign is worth the time and money needed for this campaign.

As a part of a press kit, I picked and created an event that would take place in the Finger Lakes region. This was used to create a fact sheet, pitch, press release and social media posts.